In the words of The Beatles….

Let it Be….Vegemite. just be happy to be Vegemite. so far we’ve had Vegemite mixed with cheese spread and called Cheeseymite – not cool. if you want cheese with your Vegemite you do just that, you make a sandwich with cheese and Vegemite. that way you can choose the desired level of Vegemite and the preference for cheese. they have also just launched a Vegemite that is lower in salt. how ridiculous?? the reason we love Vegemite is the salt. now the most absurd of all collaborations is the Cadbury Dairy Milk Chocolate with a caramel and Vegemite centre. just let it be Kraft….stop trying to make Vegemite for everyone. the truth is it’s not for everyone so just be happy with the knowledge that those of us that love it will continue to do so and know that by putting it in chocolate and trying to make it something it’s not will not make more people like it. these poor souls that have tried the Cadbury Caramel Vege combo are going to buy Vegemite and think it tastes totally different than it does.

so while I’m on  Vegemite how about Aussie celebs stop trying to get Americans to like it. Americans feel the same way about Vegemite as we do about Dr Pepper. just let it be, Hugh Jackman, they don’t like it and that’s okay. you don’t see American celebs popping down under and trying to force us to eat grits or biscuits and gravy so I think it’s time we just left it alone….just let Vegemite sit on the shelf next to its old pal Peanut Butter and we’ll all be happy with the knowledge that our one constant in Aussie life is the same as we remember it from childhood – thank you and good night.