I am not a shopper. I don’t particularly like the shops, I don’t really enjoy buying things – other than stationary. I find myself to be on edge and mildly pissed off from the minute I enter the carpark so it’s never a good start. Unfortunately I do have to venture into the shops on a fairly regular basis, though I do know that I can get my groceries delivered however it is a painful process and shits me to tears when the order is wrong. Yeah, I know, first world problems. But I am living my life and no one else’s so this is just my perspective. Anyhoo…clothing shopping is diabolical for me so I usually go for the cheapo tee-shirt and jeans combo and jazz up my outfit with a funky haircut. So imagine my dismay when my recently purchased $10 tee from BigW went from a flattering hip length to almost crop top after one wash. Turns out not so much of a bargain after all – which was a bugger cause if things had been different it could have been the start of a summer wardrobe. Apparently, in this case, you get what you pay for and I paid for shrinkage. I see this as yet another way marketing companies give us ‘serving suggestion’ like when you buy a box of weet bix and on the pack it has this amazing picture of weet bix floating in milk with berries on top…really?? Just try to replicate that at home. By the time you have your camera ready for the shot those cheeky weet bix have sucked up all your milk and are a soggy – but delicious – mess. Then you will see in very teeny tiny print *serving suggestion only. For more examples of this tomfoolery lets just look at the home shopping network. Those wire free bra thingys that were meant to still give amazing cleavage AND be super comfy but in truth made you look like you had sausage boob and the minute you sat, bent or generally moved the bottom of the thingy rolled up. Don’t get me started on all the gym equipment that you only need to use for 10 minutes a day and all of a sudden you’re a tanned and toned god or goddess. Of course I know that if honesty was used in advertising we would all buy far less so it is in the manufacturers best interest to have a powerful sales pitch but please how gullible are we as consumers?? Take ladies shape wear for example…modelled by a woman who is probably all of a size 8-10 and, unless she has the curves of an ironing board, I’m guessing she does not need shape wear. So why not choose a bigger sized model to give the target market a better idea of what it can do for them? What about Jamie Oliver’s 15 minute meals…should come with a disclaimer “meals will only take 15 minutes if prepared by Jamie Oliver, purchasers of this book should expect to add at least an hour” ohhhh I could go on and on but you get the idea. I guess the one that is affecting us the most right now is the advertising ramp up towards Christmas on the kids telly. Man they really need to help out the people buying for these kids. Cause my little boss thinks that the Paw Patrol whatever the hell it is comes with a whole team of pups and their transport when, in fact, it only comes with one dude. Major let down when you see it on the telly and the whole gang is there but fast forward to the big day in December and Ryder is hanging out solo – not cool, toy company, so not cool.